Top 5 On page SEO tricks to optimize your website
1) Use domain name in your title and description tag in the meta information section between .... This is the place where search engine crawlers starts crawling.
2) Url structure should be related to page , more often called as SEO friendly url structure . Having a target keyword related to product or service always helps search engine crawlers to determine what the page is all about , which in turn helps search engines to sort and fetch according search query by user.
3) Try to minimize W3C validation errors. Having valid document always helps to read your page coding properly . Page with smooth and valid source code is a plus point to your company's reputation in SERP .
4) 404 Error pages : Purpose is as simple, you don't want to break interest of visitors to your site and very important, sugar coating pages for the hackers. So instead of redirecting to usual 404 pages we can design pages depending on basic theme of our websites so valid users continue to stay on page.
5)Broken link : Fix each and every broken link in a website. Broken links as in inaccessible link on page .In this case let's say you have either hyperlinked the url which does not exists or else you have spelled it incorrectly .